Q1 2021 Performance of Top Personal Finance Apps in the UK

The first quarter of 2021 has been eventful for the Personal Finance category, particularly for budgeting and planning applications in the United Kingdom. Data from Sensor Tower provides a glimpse into the performance of some of the top apps in this segment.

Emma - Budget Planner Tracker saw its revenue peaking at 15 thousand in the last week of March, with a notable dip to 7 thousand in early March. Downloads for Emma spiked to nearly 20 thousand in mid-March while weekly active users reached a high of 89 thousand in the third week of March.

YNAB experienced a revenue high of 2 thousand in early February, with a sharp decrease to under 1 thousand by the end of March. Downloads remained below 600 for most of the quarter, and weekly active users saw a decrease from 4,600 to 3,300.

Spendee - Budget and Expense Tracker showed an increase in revenue reaching 2 thousand in early March, with a slight decrease towards the end of the quarter. Downloads hit a low of 159 in early March but slightly recovered to 218 by the end of March. The weekly active users remained relatively stable, with a slight increase from 1,300 to 1,400.

Wallet: Budget Expense Tracker saw its revenue fluctuate, with a high of 1,800 in February and a low of 700 in mid-March. Download numbers for Wallet stayed within the 400-600 range, while active users saw a small decline from 7,000 to 5,700 throughout the quarter.

Splitwise enjoyed a revenue increase, peaking at 1,700 in early March. Downloads for Splitwise were highest at the beginning and end of the quarter, reaching over 2,000. The app's weekly active users showed growth, reaching a high of 25,000 in early March.

For more in-depth insights and data, Sensor Tower's comprehensive analysis tools offer a closer look at the trends and performance metrics of these and other applications within the Personal Finance category.